Work Experiences

Marketing Executive Flavor

Jan, 2014 – Present | International Flavors & Fragrances Inc

Leading and driving the execution of category marketing strategies through commercialization of new products, technologies and innovative ideas to customers in Indonesia.

Being the caretaker of the IFF Brand in Indonesia, responsible also for the Sensory and Consumer Insights initiatives, connecting the SCI needs to the business objectives and working with the SCI team on any initiatives required in Indonesia.

Developing the marketing strategy, brand perception and leadership; and represents Indonesia to the rest of the global region, working together with the Commercial Director and the Creative & Application Manager.


Founder & Strategic Business Planning Consultant

July, 2013 – Present | WorldwideThe Arae, Inc

We aim to be a consultant that understands exactly what our clients need.

We are committed to provide a high touch service that always mindful of the unique, outstanding value, superior quality, just-in-time delivery of the solutions, as well as unmatched services and technical expertise. We put 100% into everything, especially the details to give the proper support step by step. We are always ready to help building start-up organizations and driving sustainable impact for global business expansion and success.


Founder & Producer

May, 2013 – Present | JakartaStar Production

We don’t buy superstars, we make them!

Star Production is an independent entertainment company with interest in music publishing, film making, and commercial services (film scoring, video, photo, graphic design).


Talent – Model, Actress, Singer, Presenter

March, 2012 – Present | JakartaPT. Jakarta International Management (JIM)

Featured in : Fashion Show, Fashion Spread Magazine, Fashion Designer Look Book & Catalog, Commercial Advertising, Photographer Portfolio, Film & Television.


Chief Marketing Officer at CyberBuzz Indonesia

Sept, 2013 – Dec, 2013 | CyberAgent, Inc

CyberBuzz Indonesia  is a subsidiary of CyberBuzz Japan, No.1 blog network and social media marketing company in Japan.

Our holding company is CyberAgent, Inc., an award-winning Internet media group, No.1 Internet company in Japan (“Best Internet Agency Award” by Yahoo! Japan). CyberAgent has provided the largest social game provider, the internet Ad, the corporate venture capital, and leading blog platform provider. CyberAgent has branches worldwide, including Japan, USA, Vietnam, China, Indonesia, and more.

I am responsible for overseeing marketing initiatives within the company. Work to develop areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service. I lead and drive marketing and branding efforts to increase brand awareness and growth targets.


Digital Marketing Strategist Manager

May, 2013 – Sept, 2013 | JakartaGroupon Indonesia

Play a key role in the successful planning & implementation of multi-channel marketing strategies. Create innovative ideas that tie web, mobile, email, search social & traditional advertising together to provide solutions based on consumer insight and data. Specifically responsible for continued development, education & integration of experience and relationship marketing principles.

Helping cross-functional teams develop & evolve ideas using relevant data to recommend solutions that bring together brand goals, retailer objectives and consumer needs. Spotting trends & technologies that will play a role in consumers’ lives today & in the future. Understanding the opportunity associated with data driven consumer segmentation, 1:1 response marketing & metrics driven continuous optimization. Developing relationships with key client contacts.

Provides opportunities for company to grow revenues through program development & opportunity analysis. Expertise in the area of Offline & Online Marketing, Digital, and Social Media with a strong business acumen in order to develop innovative strategies that meet client needs.

Projects include, but not limited to : Groupon Indonesia E-Magazine, Groupon Indonesia Youtube Brand Channel, various Digital Campaign and Activation, Online & Offline Events, Projects Collaboration with various Media, etc.

Achievements include, but not limited to : Increased subscribers >1M, fans > 80K, followers >1,3K within 3 months.

Download the E-Magazine at or via SCOOP Apps from your iPad, iPhone, iPod Touch, Android Tablet, Blackberry Playbook, Windows, and Webstore

And visit the Youtube Brand Channel at


Lecturer, Trainer, Speaker

July, 2008 – July, 2012 | Bandung | Parahyangan Catholic University

Lecturer guest for FISIP UNPAR’s Advanced Business Studies class.

Trainer for Student Government Institutions, Student Representative Assembly, 107.7FM URS Bandung, Parahyangan Law Debate Community in field of “The Passion For Truth and Justice”.

Speaker for Law Islamic Student Association Event “Berbagi Berkah”, Law Faculty Seminar “Menghidupkan Kembali Pancasila dalam Semangat Generasi Muda Indonesia”.

Brand & Social Media Marketing

October, 2011 – July, 2012 | Jakarta | PT. Nutrifood Indonesia – FMCG

For Brand HiLo, HiLo Teen, NutriSari, Tropicana Slim, and WRP.

Developing brand through Social Media, strategic marketing plan, community activation, strategic alliance building, integrating & manage brand strategic planning, do analysis & manage marketing action in several periods of campaign base on brand plan & customer insight, etc.

Maintaining Social Media by create the hype on the social media campaign in order to meet advertiser/brand goals, creating editorial & plan on what campaign/activity can be done in accordance to consumer behavior & needs, research on the latest issue & social media technology, create Social Media campaign insight and report, etc.

Community Relation Supervisor

January, 2011 – October, 2011| Jakarta | PT. Nutrifood Indonesia – FMCG

Create customer activation program for Brand HiLo, HiLo Teen, NutriSari, Tropicana Slim, WRP, develop e-store & WRP Brand Advisor.

Maintain specific customer relation projects & the relationship between company and community, support & implement in community relations, conflict resolution, ensure community development efforts are fully productive and aligned, setting goals for improvement and bringing about improvement through empowerment & active participation.

Planning, attending and coordinating meeting & event. Evaluating, monitoring existing programs and developing new community-based programs & resources.


August, 2010 – August, 2011 | Bali | UBUD Writers & Readers International Festival
November, 2010 – Present | Jakarta | PT. Evolitera Jakarta

  • Joan Arae

    "Art is my breath.. As long as I breathe, Art never dies.."

    A young energetic girl who realizes her existence in this world as a human learner and kept asking in her mind "Why I can't stop thinking & doing here?".

    Gonna be on top! ♥

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